On Deck with Mitch Larson – Door County Pulse Podcast – September 2025
On Deck and L.L.Bean: A Natural Partnership
When Mitch Larson set out last fall to explore Michigan’s lakefront retail scene, he wasn’t expecting to stumble on an opportunity to reshape On Deck Clothing’s future. He was visiting stores similar to his own, observing and gathering ideas.
One store caught his attention: The Outpost in Holland, Michigan.
“I walked in, and there was an L.L.Bean department,” Mitch recalls. “I’ve known the owner and buyer for years, and asked her, ‘How did you get L.L.Bean?’ She told me they were selected as a prototype and that’s when I started the process to get approved ourselves.”
Four months later, On Deck became one of the first stores in Wisconsin to carry L.L.Bean as part of its growing wholesale initiative.
L.L.Bean’s decision to expand beyond its brick-and-mortar locations and to select specialty stores is a significant shift. Since its founding in 1912, it has built a reputation for high-quality, functional outdoor gear, staying true to its origins as a company created by a hunter and fisherman.
For On Deck, a Door County staple for nearly 40 years, the collaboration felt natural. General Manager Mert Larsen sees striking similarities. “Both brands have stayed true to their roots in quality, function, and the outdoors.”
Starting this Spring, On Deck customers will find a curated selection of L.L.Bean products in all locations. The rollout will be gradual, with spaces showcasing men’s, women’s, and kid’s apparel, footwear, and accessories. “Customers will find all the iconic pieces, as well as new collections,” Mitch explains. “By fall, we’ll have an even bigger presence.”
Mert Larsen said the ability to try products on in-store will be a game-changer. “People already know and love L.L.Bean,” she says. “Now they can walk into On Deck and try things on in person. And we’ll have access to their inventory. If a customer needs a specific size or style, we can have it in a few days.”
Another key advantage is how seamlessly L.L.Bean’s outdoor heritage fits into On Deck’s family-oriented philosophy. “L.L.Bean is the perfect addition to our own vision,” said Mert.“Their pieces are functional, classic, designed to last. They fit right into our customers’ lifestyle.”
Being chosen as one of the first stores in Wisconsin to carry L.L.Bean speaks to On Deck’s reputation and longevity. “They wanted retailers who are open year-round and have a strong history in their community,” says Mitch. “We’re honored to be a part of that.”
There’s also a personal connection, Said Mert. “I grew up with L.L.Bean. Now, we get to bring the experience to Door County.
“And this is just the beginning,” said Mitch. “We’re excited to see where it goes.” –– Bree Kowitz, Door County Go Guide 2025
Mitch Message, New Year 2025
With another successful trip around the sun approaching, it is always important to us at On Deck to express our gratitude.
From each and every small business – Because of YOU, we continue!’
Because of your support, we are here with doors open!
We look forward to seeing all of you in 2025.
Holiday blessings from the On Deck family to you and yours.
“And now we welcome the new year, full of things that have never been.”
Rainer Maria Rilke
Mitch Larson, Owner/Founder On Deck Clothing Company
Mitch Message Thanksgiving 2024
Mitch Message, Thanksgiving 2024
“When we support local businesses, we’re supporting our neighbors, our friends, and out families.” Steve Jobs
I want to take a moment to sincerely Thank You.
In Door County, we are surrounded by needs in our community, and I am continually humbled by the opportunity to make a difference.
At On Deck Clothing, we feel a deep responsibility to contribute to the place we call home and help keep Door County a wonderful place to live.
When you choose to shop local, you empower small businesses like ours to give back in meaningful ways. For that, we are truly grateful.
On Deck Supports Door County:
- Schools, Historical Societies and Museums, The Arts and Entertainment
- Local Fire and Rescue, and our Literacy Programs
- The Humane Society, our area marathons, smaller running venues and bike events
- Northern Door Children’s Center, community seasonal street scapes
- Boys and Girls Club of Door County, DC Toys for Kids,…and so many more
Once again, thank you for your support. It means the world to us.
Mitch Larson, Owner/Founder On Deck Clothing Company
On Deck Clothing Company is hiring! Apply Online Today!
Looking for a FUN JOB?
Our Busy On Deck Stores are Looking for YOU!
On Deck Clothing Company in Door County is hiring!
Join Our Great Team!
Safe, Fun Work Environments • Open Daily, Year-Round
Multiple Job Opportunities at On Deck Clothing Company
Sales Associates
Seasonal, Part and Full Time Positions. Varied responsibilities • Flexible schedules, Competitive wage • Housing available.
Fish Creek | Sister Bay | Sturgeon Bay
Download an application TODAY at ondeckclothing.com • Direct All Inquiries to: hr@ondeckclothing.com
Warehouse/Delivery Help Needed
Part-time position • Flexible schedule • Competitive wage • Potential year round work
Immediate opening to deliver product from our central warehouse in Sister Bay to all On Deck stores. Additional tasks may include tagging product, and light warehouse and janitorial work. A drivers license in good standing and good communication (email/text) skills are required.
Click Here to visit our Employment Page, where you can download our Employment PDF or Fill out our Online Employment Application
Direct Inquiries: hr@ondeckclothing.com
On Deck’s Mitch Larson Awarded Door County “Entrepreneur of the Year” for 2020
On Deck’s Mitch Larson Awarded
Door County “Entrepreneur of the Year” for 2020
The Door County Economic Development Corporation recently announced their annual award winners in a virtual ceremony.
“Entrepreneur of the Year” award has been awarded to Mitch Larson of the On-Deck Clothing Company.
This award recognizes a local business which has taken the initiative to start and grow their venture in Door County. Larson’s roots in the county date back to the late 1800s at the very site in Sister Bay where one of his stores currently operates from today.
On-Deck is a classic sportswear retailer which strives to provide a unique and special experience to its customers. The company has grown immensely over the years and currently has 3 Door County locations.