Message from Mitch Larson – December 2023

Message from Mitch Larson – December 2023

Mitch Message Winter December 2023

DOOR COUNTY DECEMBERS offer a landscape not commonly found elsewhere.

Here, street lamps and turn-of-the-century storefronts are abundantly adorned with evergreen boughs and shimmering lights.

From Sturgeon Bay to the tip of the Peninsula, winter transforms this region into a special place, evoking a feeling of new discovery.

It has been said by many that the meaningful connection to a sense of place can sometimes be lost.

In these moments, our visitors find themselves heading to the winter shores of Door County.

I am Door County born and raised. Thank you for believing in this Lake Michigan gem.

Mitch Larson, Owner, Founder and Buyer, On Deck Clothing Company

Mitch Message Winter 2022-23

Mitch Message Winter 2022-23

Exciting Fresh News from On Deck

Joy and gratitude are the hallmarks for us at On Deck as we wrap up a wonderful year in 2022. Thank you to our good loyal customers. Thank you to our amazing team of people who work at On Deck. Thank you to our beautiful Door County community of visitors from across the USA, and abroad, and residents who work hard to make our home a happy destination for so many.

We love this time of year when customers are searching for the perfect gift to give….or a new favorite piece for themselves! All three store locations (Fish Creek, Sister Bay and Sturgeon Bay) are decked out for the Christmas season and are full of our classic and contemporary clothing and shoe brands for men and women. You will also find many Door County-themed accessories such as Pendleton blankets, pine-scented candles, Hydro Flask containers and more!

New for 2023 – A new central office and warehouse to support our growing business.

You may have noticed On Deck trucks parked at the buildings on Hwy 42 just north of the Fish Creek BP gas station. We are in the process of setting up new office space and a centrally-located warehouse for storage and transferring product between the three store locations. This will bring our corporate office and warehouse operations into the same place for the first time in our 37 year history.

Famous DOT Sale

Yes, the blue, green and red dots have returned to On Deck for great discounts on merchandise throughout the stores, plus some surprise specials. Look for ads in the local print and online newspapers. If you want to be the first to know about new sales, sign up for our E-Blast emails by joining the On Deck E-Club at

Holiday Hours

All On Deck stores will close at 3:00 PM on Christmas Eve and are closed on Christmas Day. On New Year’s Eve and New Year’s Day, all On Deck stores will be open from 9AM-5PM. The On Deck Outlet stores in Fish Creek and Sturgeon Bay are open daily through January 2nd.  See On Deck’s website ( or Facebook page ( for updated hours and phone numbers for each location.

On Deck Clothing Company Owner/ Buyer, Mitch Larson, (left) with loyal customer Bob Schaupp. 2022

Where in the World is Mitch?

My whole work life happens behind the scenes. I’m at trade shows in Las Vegas, Chicago, Denver and Minneapolis picking out new product for Spring and Fall of 2023. Buying trips are followed by office time to negotiate and confirm what we’ll order for the next season. I meet with key On Deck staff who manage the daily operations; I run through early morning tours of the stores before they open for the day; I’m one of On Deck’s most experienced delivery drivers and can be seen hauling racks and boxes full of new stock from our warehouse to each store location. It’s a demanding and varied role that most local business owners are familiar with. One of the best rewards for me are the lasting friendships with vendors, staff and especially with customers, like Bob Schaupp who has been shopping at On Deck since 1992.

What’s It Like in Door County?

Ice is forming along the Door County shoreline from Sturgeon Bay to Gills Rock. Fresh white snow is falling and blanketing the peninsula as we enjoy this holiday season and welcome in a New Year. We think it’s a beautiful place to be every day and are so grateful.

Upcoming Winter Events in Door County

Sister Bay – NEW YEAR’S EVE CELEBRATON & CHERRY DROP – December 31, 2022 – Shopping extravaganza throughout the village, ice skating and bonfire at the Sports Complex. Countdown to midnight at The Garage as the giant sparkling cherry drops to welcome in the new year.

Fish Creek – WINTERFEST – February 3-5, 2023 – Door County’s quirkiest winter event with live music, games, delicious food, the not-so-serious “Fruit Loop Fun Run”, Stumpf Fiddle Contest plus a spectacular fireworks display.

Sturgeon Bay – FIRE & ICE FESTIVAL – February 17-18, 2023 – Candlelight ski/hike at Crossroads at Big Creek; snow and ice sculpting throughout the town by novice and professional carvers. Fire & Ice dinner and a fireworks show in the evening.

On Deck’s Fish Creek store in December 2022

On Deck’s Sister Bay store in December 2022

On Deck Mitch Message Spring 2022

On Deck Mitch Message Spring 2022

Exciting Fresh News from On Deck – Spring 2022

Spring and Summer fashions – men’s and women’s clothing, shoes, sandals, Door County logo wear and accessories galore – have been arriving at the On Deck warehouse in Sister Bay throughout March and April. Our hard-working crew (Andrew, Mike, Emilio, Drew, Micki….) have received, tagged and processed tens of thousands of items. Soon, On Deck delivery trucks will be motoring to Fish Creek and Sturgeon Bay delivering our best spring and summer fashions for you in 2022!

On Deck Warehouse10 Spring 2022On Deck Warehouse7 Spring 2022On Deck Warehouse2 Spring 2022

Where in the World is Mitch?

After a lively and productive buying season for Fall/Winter merchandise – traveling to trade shows in Las Vegas, California, Minneapolis, Madison and Chicago – I will be setting down my wheels in Door County for a while. Our Sister Bay store is getting an internal make-over with new hardwood floors throughout and I’m very excited to show you the new look in Sister Bay. I’ll be going from store to store – and warehouse to warehouse – for the next few weeks, working with On Deck’s fantastic crew in setting up each location with all new Spring/Summer styles.

Whether I am buying for the next season or merchandising each On Deck store with new stock for the current season, I am always thinking of our special On Deck customers who return each season to shop with us.

And I have an eye out for those new customers who are walking into an On Deck store for the first time. Not only do I select the styles for the next season, I also learn about merchandising, new technology and fashion trends from vendors and other retailers – some of whom are long-time friends….and some are new faces in the industry that bring fresh ideas. It’s never a dull moment and I am so grateful to each of you for your continued support and patronage.

Mitch - Fall Buying1 - Mar 2022Mitch - Fall Buying2 - Mar 2022 JanieMitch - Fall Buying3 - Mar 2022

What’s It Like in Door County?

Temperatures are warming yet ice is still floating on the bay; daffodils are popping up through the ground, and businesses throughout the County are sprucing up their buildings and grounds and merchandise to prepare for another active summer in beautiful Door County. 

We can’t wait to see you in Door County again and back in our On Deck stores!
On Deck Clothing Company is hiring! Apply Online Today!

On Deck Clothing Company is hiring! Apply Online Today!

Looking for a FUN Job at On Deck?

Looking for a FUN JOB?

Our Busy On Deck Stores are Looking for YOU!

On Deck Clothing Company in Door County is hiring!

Join Our Great Team!

Safe, Fun Work Environments • Open Daily, Year-Round

Multiple Job Opportunities at On Deck Clothing Company


Sales Associates 

Seasonal, Part and Full Time Positions. Varied responsibilities Flexible schedules, Competitive wage Housing available.

Fish Creek | Sister Bay | Sturgeon Bay

Download an application TODAY at • Direct All Inquiries to:

Warehouse/Delivery Help Needed

Part-time position Flexible schedule • Competitive wage Potential year round work

Immediate opening to deliver product from our central warehouse in Sister Bay to all On Deck stores. Additional tasks may include tagging product, and light warehouse and janitorial work. A drivers license in good standing and good communication (email/text) skills are required.

Click Here to visit our Employment Page, where you can download our Employment PDF or Fill out our Online Employment Application

Direct Inquiries:


On Deck’s Mitch Larson Awarded Door County “Entrepreneur of the Year” for 2020

On Deck’s Mitch Larson Awarded Door County “Entrepreneur of the Year” for 2020

On Deck’s Mitch Larson Awarded
Door County “Entrepreneur of the Year” for 2020

The Door County Economic Development Corporation recently announced their annual award winners in a virtual ceremony.

“Entrepreneur of the Year” award has been awarded to Mitch Larson of the On-Deck Clothing Company.

This award recognizes a local business which has taken the initiative to start and grow their venture in Door County. Larson’s roots in the county date back to the late 1800s at the very site in Sister Bay where one of his stores currently operates from today.

On-Deck is a classic sportswear retailer which strives to provide a unique and special experience to its customers. The company has grown immensely over the years and currently has 3 Door County locations.


Congratulations to Mitch Larson of On-Deck Clothing Company!


On Deck Owner/Buyer, Mitch Larson and Kuhl’s Kevin Boyle at Sundance in Utah

On Deck Owner/Buyer, Mitch Larson and Kuhl’s Kevin Boyle at Sundance in Utah

On Deck’s Mitch Larson – A Man with a Mission

Behind the Scenes: Discovering Great Products for On Deck Customers

From KUHL’s start, 3 young men with a few pairs of shorts saw a need for better activewear.

Mitch Larson, Owner/Buyer for On Deck Clothing Company, is highly skilled at finding terrific apparel lines that suit his customers in Door County. Mitch recognized Kuhl’s potential when he met the owner, Kevin Boyle, 30 years ago at KUHL’s very first market show. On Deck became one of KUHL’s first buying customers.

Kevin Boyle, pictured with Mitch Larson, recently offered a “Thank You” weekend to those Store Owners who have been there for KUHL from its conception. Since Utah was the birthplace for KUHL, the company offered a private 2 day viewing of the entire 2020 KUHL line, at Robert Redford’s beautiful Sundance Resort. Kevin Boyle spoke passionately about the importance of remembering those who “brought you to the dance and believed in you as the company grew”.

KUHL is now an international company featuring great looking, functional and durable outdoor clothing for men and women of all ages. You’ll find an impressive selection of hand picked KUHL clothing at On Deck’s stores in Fish Creek, Sister Bay and Sturgeon Bay. Try Kuhl –  you’ll become a believer.

“ I’ve been very fortunate to be friends with Kevin Boyle for many years. Talking with him is always just fascinating, because he is so passionate about his product–  from the design, to the fabric and the functional fit.”  Mitch Larson

We are proud to be the premier retailer of Kuhl in Door County.